DAWN CARDINALE

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1/1

Great copy

is like everything else in life.

It requires truth, action, and heart.

MY WORK

CamelBak

With small creative team, created brand bible for CamelBak event series. Collaboration covered all aspects to present and secure sponsors.

REI

Created REI brand bible for women's campaign introducing new products and Outessa event series. Collaboration produced name, mission, strategy, taglines, and more.

Pure Placid

Created brand and marketing copy for lifestyle brand. Wrote brand guide, promo calendar, email campaigns, press materials, catalogs, and more.

Cricut

Lead copywriter and editor for in-house creative services. Responsible for all marketing, packaging, educational, and tech copy. Served as sole editor.

Anonyome Labs

Worked with C-level team on all rebranding efforts, including new brand bible, website, app onboarding and education. Served as consultant on subsequent marketing assets.

Powder Magazine

Pitched profile story on a pro skier and his mother, who had passed away after a long battle with cancer. The story was well-received and published on Mother's Day.

CLIENTS

BBC Worldwide Sullivan & Cromwell Standard & Poor's Anonyme Labs Rapp Collins Worldwide REI Snowbird Ski & Summer Resort Powder Magazine CamelBak Pure Placid Paras Real Estate KUHL Clothing Mercedes-Benz Buena Vista Digital Partners Pattern