1/1

 
Great copy
is like everything else in life.
It requires truth, action, and heart.

​MY WORK

LifeVantage
LifeVantage

Created brand bible including copy style guide for LifeVantage rebrand, rewrote entire website, and helped develop new company mission, vision, and values.

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SeroVital
SeroVital

Created copy style guide for rebrand of SeroVital and helped launch new skin-care line, including its product positioning and names.

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Anonyome Labs
Anonyome Labs

Worked with C-level team on all rebranding efforts, including new brand bible, website, app onboarding and education. Served as consultant on subsequent marketing assets.

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Cricut
Cricut

Lead copywriter and editor for in-house creative services. Responsible for all marketing, packaging, educational, and tech copy. Served as sole editor.

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REI
REI

Created REI brand bible for women's campaign introducing new products and Outessa event series. Collaboration produced name, mission, strategy, taglines, and more.

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CamelBak
CamelBak

With small creative team, created brand bible for CamelBak event series. Collaboration covered all aspects to present and secure sponsors.

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Pure Placid
Pure Placid

Created brand and marketing copy for lifestyle brand. Wrote brand guide, promo calendar, email campaigns, press materials, catalogs, and more.

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Powder Magazine
Powder Magazine

Pitched profile story on a pro skier and his mother, who had passed away after a long battle with cancer. The story was well-received and published on Mother's Day.

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Wrote a series of video scripts for LifeVantage to explain complex ideas (physiological processes) in plain language, so customers could gain an understanding of what issues LifeVantage supplements address and how they work.
 

A produced playwright, I use conversational language in scripts for marketing, customer-journey, tech/educational, and more. 

CLIENTS 

BBC Worldwide     Sullivan & Cromwell     Standard & Poor's     Anonyme Labs     Rapp Collins Worldwide     REI     Snowbird Ski & Summer Resort  Powder Magazine     CamelBak     Pure Placid     Paras Real Estate     KUHL Clothing     Mercedes-Benz     Buena Vista Digital Partners     Pattern