DAWN CARDINALE

Created REI brand bible for women's campaign introducing new products and an all-women's event series. Collaboration produced event name, mission, strategy, taglines, and merchandise line sold in-store.

Created brand bible including copy style guide for LifeVantage rebrand, rewrote entire website, including tech education content, and helped develop new company mission, vision, and values.

Created copy style guide for rebrand of SeroVital and helped launch new skin-care line, including its product positioning and names.

Worked with C-level team on all rebranding efforts, including new brand bible, website, app onboarding, and tech education. Served as consultant on subsequent marketing assets.

Lead copywriter and editor for in-house creative services. Responsible for all marketing, packaging, POS, educational, and tech copy.

With small creative team, created brand bible for CamelBak event series. Collaboration covered all aspects to present and secure sponsors.

Created brand and marketing copy for lifestyle brand. Wrote brand guide, email campaigns, press materials, catalogs, and more. Ongoing speech and script consultant.

Pitched profile story on a pro skier and his mother, who had passed away after a long battle with cancer. The story was well-received and published on Mother's Day.