1/1

 

Great copy

is like everything else in life.

It requires truth, action, and heart.

​MY WORK

CamelBak
CamelBak

With small creative team, created brand bible for CamelBak event series. Collaboration covered all aspects to present and secure sponsors.

REI
REI

Created REI brand bible for women's campaign introducing new products and Outessa event series. Collaboration produced name, mission, strategy, taglines, and more.

Pure Placid
Pure Placid

Created brand and marketing copy for lifestyle brand. Wrote brand guide, promo calendar, email campaigns, press materials, catalogs, and more.

Cricut
Cricut

Lead copywriter and editor for in-house creative services. Responsible for all marketing, packaging, educational, and tech copy. Served as sole editor.

Anonyome Labs
Anonyome Labs

Worked with C-level team on all rebranding efforts, including new brand bible, website, app onboarding and education. Served as consultant on subsequent marketing assets.

Powder Magazine
Powder Magazine

Pitched profile story on a pro skier and his mother, who had passed away after a long battle with cancer. The story was well-received and published on Mother's Day.

CLIENTS 

BBC Worldwide     Sullivan & Cromwell     Standard & Poor's     Anonyme Labs     Rapp Collins Worldwide     REI     Snowbird Ski & Summer Resort  Powder Magazine     CamelBak     Pure Placid     Paras Real Estate     KUHL Clothing     Mercedes-Benz     Buena Vista Digital Partners     Pattern