DAWN CARDINALE

With small creative team, created new-business brand bible for CamelBak event series. Collaboration covered all aspects to present and secure sponsors.

Created REI brand bible for women's campaign including Outessa event series. Collaboration produced name, mission, strategy, and more. The tagline I wrote is used on merchandise and online.

Created brand and marketing copy for lifestyle brand. Wrote brand guide, promo calendar, email campaigns, press materials, catalogs, and more.

Lead copywriter and editor for in-house creative services. Created all marketing, packaging, educational, and tech copy. Served as sole editor.

Created brand guide, web copy, and app onboarding and education. Wrote B2B site and edited white papers.

Pitched profile story on a pro skier and his mother, who was fighting cancer. She passed away before it was written. The story was well-received. It was published on Mother's Day.