DAWN CARDINALE

Created REI new-business brand bible for Outessa event series. Collaboration produced new name, mission, strategy, and more. I wrote the tagline that is used on merchandise and online.

With small creative team, created new-business brand bible for CamelBak event series. Collaboration covered all aspects to present and secure sponsors.

Create all brand and marketing copy for lifestyle brand. Build brand bible, promo calendar, email campaigns, press materials, catalogs, and more.

Lead copywriter and editor for in-house creative services. Created all marketing, packaging, educational, and tech copy. Served as sole editor.

Pitched profile story on a skier and his mother, who was fighting cancer. The mother passed away during the pitch. The story was well-received and published on Mother's Day.

Regular contributor to annual resort print publication. Write feature stories that require extensive research and interviews.