DAWN CARDINALE

With small creative team, created brand bible for CamelBak event series. Collaboration covered all aspects to present and secure sponsors.

Created REI brand bible for women's campaign introducing new products and Outessa event series. Collaboration produced name, mission, strategy, taglines, and more.

Created brand and marketing copy for lifestyle brand. Wrote brand guide, promo calendar, email campaigns, press materials, catalogs, and more.

Lead copywriter and editor for in-house creative services. Responsible for all marketing, packaging, educational, and tech copy. Served as sole editor.

Worked with C-level team on all rebranding efforts, including new brand bible, website, app onboarding and education. Served as consultant on subsequent marketing assets.

Pitched profile story on a pro skier and his mother, who had passed away after a long battle with cancer. The story was well-received and published on Mother's Day.