Great copy

is like everything else in life.

It requires truth, action, and heart.



Brand and marketing copywriter.

Creative storyteller. Obsessive proofreader. 


I'm crazy about skiing in blizzards, making stylish proofreaders' marks, and Googling everything. I love relating to people through brands. I also love uncovering and telling people's stories. 

Based in Salt Lake City.

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REI Outessa

Created REI brand bible for women's campaign including Outessa event series. Collaboration produced name, mission, strategy, and more. The tagline I wrote is used on merchandise and online.