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Great copy

is like everything else in life.

It requires truth, action, and heart.

​MY WORK

DAWN
CARDINALE

Brand and marketing copywriter.

Creative storyteller. Obsessive proofreader. 

 

I'm crazy about skiing in blizzards, making stylish proofreaders' marks, and Googling everything. I love relating to people through brands. I also love uncovering and telling people's stories. 

Based in Salt Lake City.

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REI Outessa

Created REI new-business brand bible for Outessa event series. Collaboration produced new name, mission, strategy, and more. I wrote the tagline that is used on merchandise and online.